Israel maintains a very European
lifestyle. There are markets to buy fruits, butchers for meat, and grocery stores
for staples. Tel Aviv even has a store for only eggs and honey. Not all of
Israel is like this. There definitively are places where people have yards with
grass, SUV’s, big fridges, and even bigger homes. In Tel Aviv there simply
doesn’t seem like there is room for a Costco.
The average Costco shopper, in the
US, has a higher level of income than I would have guessed. I have read two
separate reports that said these upper middle class shoppers have an average
income of over $72,000 - $100,000 a year. If we assume that the Israeli market
would also attract these higher income buyers, those who have the trunk and
closet space to store all of their purchases, it becomes realistic to have a
Costco. Why not bring this warehouse giant to a country that loves a good
bargain?
I was on my way down south when the
people I was driving with took me to a supermarket in Ber Sheva. I was in love.
It looked like a Costco. Everything was big, in bulk, and cheap. The Israeli’s were
shocked, who wouldn’t be. In most cities all you see are the little makolets
(general stores) and grocery stores called “Super Something”.
I understand not taking up valuable
real-estate in the country’s center with a Costco Warehouse, but why not the North
or South? Heck, if people are willing to rent a car to drive to Ikea, and
assemble DIY furniture, why not drive out to buy 100 of something at a 14%
markup?
Do they sell in bulk light fluffy pita?
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